Skills for AI Success
Successful AI-powered marketing and sales transformation isn’t just about automating tasks. It’s about rethinking how revenue growth teams work, make decisions, and extend their impact. The shift demands a new set of skills, from strategic thinking that connects AI to business goals to technical know-how like prompt engineering and data curation to leadership that navigates organizational change that AI brings.
We recently shared this AI-driven B2B Marketing Skills presentation with a cadre of CMOs, VPs and Directors of Marketing who helped us refine the document. It explores ten key competencies that can help marketing teams adapt and thrive in an increasingly AI world. It’s grounded in the idea that success with AI isn’t about replacing people but amplifying their creativity and capabilities.
If you're curious about what skills are most important—or how to start building them—this resource offers helpful direction.