Creative AI - Bonus Ideas
Here are 20 more non-obvious ways to use generative AI to boost creativity and brand differentiation in B2B marketing:
1. Reverse Thinking with AI
Ask AI to create a list of the most boring, ineffective marketing ideas for your product, then brainstorm their opposites as potential creative strategies.
2. Reverse Engineer Buyer Journeys
Ask AI to reverse-engineer customer success stories, starting from the final outcome and working backward to uncover untapped storytelling angles.
3. Provocation-Based Ideation
Ask AI to generate provocative statements about your industry (e.g., “In 10 years, there will be no sales teams”). Use these provocations to spark creative discussions.
4. “What If” Scenarios
Use AI to simulate radical “what if” scenarios, such as “What if our product had no price?” or “What if customers only used it in emergencies?” to uncover unique positioning strategies.
5. Ideation Using Metaphors
Ask AI to describe your brand, product, or industry using metaphors from other domains (e.g., “Our software is like a symphony orchestra”). Explore how these metaphors might inform storytelling or design.
6. Historical Persona Brainstorming
Have AI simulate brainstorming sessions with historical figures (e.g., Steve Jobs or Leonardo da Vinci) based on their known philosophies and approaches.
7. Opposite Day Campaigns
Use AI to propose marketing ideas that deliberately contradict industry norms, then explore their feasibility. For instance, promote scarcity in a traditionally abundant market.
8. “Forced Relationships” Exercise
Combine unrelated aspects of your product with random nouns or AI-suggested topics (e.g., “Our software + medieval knights”). Explore ways to weave these elements into campaign themes.
9. Scenario Storyboarding
Generate storyboard scripts for future customer experiences, focusing on how your product evolves over 5, 10, or 20 years, to uncover long-term branding opportunities.
10. AI-Driven Story Circles
Simulate collaborative storytelling with AI by iteratively adding twists to a campaign story. Start with a basic idea, then prompt the AI to “add an unexpected twist.”
11. Problem Reframing
Use AI to reframe customer pain points. For instance, instead of “How do we make our product easier to use?” try “How do we make using our product an adventure?”
12. Absurdity Drills
Ask AI to generate intentionally absurd or surreal campaign ideas (e.g., “What if our product was marketed to aliens?”). Use the humor to loosen creative thinking and identify hidden insights.
13. Six Thinking Hats
Incorporate Edward De Bono’s Six Thinking Hats framework into AI brainstorming. Have AI explore ideas from the perspective of each hat (logical, emotional, creative, etc.).
14. Unlikely Influencer Campaigns
Ask AI to suggest unlikely influencers or mascots (e.g., a fictional character or an animal) to represent your brand in campaigns.
15. Archetype Remix
Have AI reinterpret your brand’s messaging through different Jungian archetypes to find new angles for storytelling.
16. Unexpected Customer Profiles
Use AI to create exaggerated or fictionalized customer personas (e.g., “Maggie, a 200-year-old AI whisperer”) and imagine how your product would meet their needs.
17. Parallel Universe Branding
Ask AI to imagine your brand in a completely different industry. For instance, “If we were a fashion company, what would our tagline be?”
18. Lateral Thinking Games
Remember refrigerator magnet poetry? Use AI to suggest lateral thinking exercises like combining six unrelated words to generate marketing themes.
19. Generative Voice Exploration
Generate multiple brand voice styles (e.g., witty, philosophical, irreverent) and test how these resonate in unusual formats, like poetry or riddles.
20. Sensory Branding Campaigns
Use AI to simulate sensory descriptions of your brand (e.g., “If our product were a taste, it would be rich dark chocolate”). Use these sensory inputs to inspire visuals, copy, and designs.
We’re just getting started. Contact Messaging Machines for many, many more ideas on how to use AI for breakthroughs in marketing creative and brand differentiation.